Mather Communications - Intelligence


	advertising agency answer approach awards brand changing clients communication consumer create creative creativity different energy future ideas knowledge market media people power simplicity single strategic strongest think thinking truth unique working works. world Intelligence Every month, we share something that's provoked our curiosity. This month, we've been scrutinising the websites of top 10 UK agencies to see what words they use to differentiate themselves. The bigger the word, the more common it is on each site. Isn't it interesting how generic and undifferentiated those words are? Where is the accountability, the innovation, the media-neutrality? Shouldn't advertising agencies practice what they preach? Isn't it time for agencies to find a new set of words?